Statement  
At Sturgess Double S our mission statement is simple to state, yet challenging to implement. It is “to continually advance the genetics and customer service we offer.” To do so, we must constantly evaluate our cattle, the tools and methods we use to measure them, and the way we serve our customers. As time goes on, markets change, advancements are made, tools are refined, customer needs evolve and we must adapt and move on with our program’s goals.
“to continually advance the genetics and customer service we offer.”
   
 
Philosophy
Think of us as not merely another cattle breeder, but as genetic engineers—only our lab is the pasture. We do not leave genetic advancement up to chance. We do not subscribe to using natural or random selection, meaning we do not use multiple sire groups. We selectively mate each and every female on the ranch based upon her records, performance, structure, EPDs…to build a better beef animal.

Our main goal is to produce bulls that make a difference in both our herd and the herds of our customers. We want to deliver to you what is termed as a high spread bull, which means a bull that starts with a low birth weight and ends with a high yearling weight. Go to any website of the major AI companies and you will see that high spread bulls are what the market wants.

At Sturgess Double S, we take it a few steps further. We supply high spread bulls with excellent calving ease, weaning and yearling weights, fertility and longevity, maternal, structure, carcass and disposition. We resist the notion that many of these traits are antagonistic, meaning you can’t have good performance and acceptable milk traits, or Charolais cattle don’t marble.
 
Traits
Calving Ease. We are selfish in a sense that the first reason we want low birth weight calves is because we want live calves in our pasture! We pay close attention to both the Calving Ease (CE) and Birth Weight (BW) EPDs in our herd, because a live calf is a first priority. Secondly, we want a calf born with less stress on the female. Less stress at birth means improved calving intervals and quicker breed back times. Put simply, we want to offer bulls who sire calves with little or no assistance.
Weaning and Yearling Weights. We are big believers in performance. We measure every calf born, from birth to yearling weights. We turn all our data in and measure all of our sires in contemporary groups against proven, highly used AI sires in the breed. However, it is important to note that we do not subscribe to single-trait selection methods where the focus is only on the weaning and yearling weights.

Fertility, Longevity and Maternal. It has been said that our bulls show more of a maternal look to them—bulls that are a little softer in appearance, moderate in frame with a lot of depth and dimension. The lifeblood of any seedstock producer is their cowherd. We learned long ago that a bigger framed, raw boned harder doing female, was one that cost more to maintain, did not calve in season every year, and produced bulls with less desirable structure and were hard doing, less efficient cattle. We focus on herd fertility, longevity and maternal traits with strict culling and elevating those cow families within our herd that calve in season every year, has positive weaning and yearling ratios and whose calves have shown to be desired by our customers. We have cows in the herd as old as 15 years of age. They remain because they calve every year, the ratios are positive, the daughters are excellent producers and her the sons are desirable. Emphasis upon fertility, longevity, calving intervals, udder quality and milk is inherently built into every bull we sell.

Structure. You can’t build a great house without a great foundation. It all starts with selecting sires with good feet. Foot size and structure, both front and back, are critical to soundness in our cattle. But that’s just the beginning. We also select for good joint cattle. Cattle that show courser jointed knees and hocks tend to reduce longevity. We produce smoother jointed cattle that are moderate in frame, carry a lot of internal dimension with a lot of spring of rib. Depth and capacity is important to us because we operate in a higher rainfall area of the United States where cows eat a larger volume of forage that is lower in protein. We shy away from larger, flatter made cattle because they usually prove to have less muscle and are less efficient in our environment.

Carcass. Charolais cattle are bred for yield grade, not quality grade, right? Allow us to challenge this way of thinking by showing you what we are producing. In 2014, we ultrasounded 37 yearling bulls that posted an average adjusted IMF score of 3.84, three bulls posted adjusted IMF scores of 5.0 or better. Two of these bulls posted a score of 5.6, and while we do not focus on any single trait, we have identified sires within our herd that improve carcass merit without sacrificing the other essential traits.
Disposition. We aren’t kids anymore and it was never fun to quickly scale a fence to get away from an angry bull or female. We have long since gotten rid of the trouble makers in our herd and pledge to do the same on any that may arise in the future.
 
  Bottom Line
“Value Added Charolais Advantage (VACA).”
A lot of work, selection, culling and preparation goes behind every bull we sell. And we want to challenge the old line of thinking that a Charolais bull is simply a terminal cross sire. With a Sturgess Double S bull, nothing could be further from the truth. We not only supply bulls with superior growth and muscle, but bulls with inherent calving ease, fertility, longevity and superior maternal traits that do not fall short on carcass merit or good dispositions. You will simply love their daughters, both in a purebred setting or in a crossbred environment. You could call it the Value Added Charolais Advantage (VACA).
   
 
 
 
 
Jerry: 903-343-9009 Michael: 210-867-6863 Jay: 903-681-0726